Today, most people are consuming video content in large numbers every single day. From students who refer to educational videos online to creatives who want to learn new skills to watching movies and short video content for entertainment purposes like ET BilArabi, videos have become an integral part of everyone’s lives. And irrespective of the content of the video or its length, there are certain stages that need to be followed in order to create a polished video. According to an expert from a renowned video production house Dubai, following these steps ensures that the entire process is smooth and that the purpose for which the video was created is accomplished with the right vision. The three stages are as follows:
Pre-Production
This stage involves ideating about the video, creating the script, finalizing the location and the cast if required, understanding the objectives of creating the video, etc. It is important to bring all the stakeholders under one roof and understand what it is that they expect the finished product to look like. Scheduling a meeting with stakeholders and the production team is imperative. Finding the right facts and creating a script that suits the needs of the video is also a part of this stage. During this stage, other requirements such as props, costumes, lighting and sound are also arranged. Finalizing the crew members as well as the cast is also an important step. In the case of shoots on locations, it is important to make sure that temperatures, as well as other weather conditions, would be right to get that perfect shot.
Production
After the team has understood the assignment, this stage can begin. In this stage the actual shoot takes place. The lights and the sound are set up during this stage. The direction and the actual ‘performance’ take place at this stage. If people are to be interviewed, then the actual interviews take place in this stage. If it requires shooting scenes, then filming the scenes, reviewing them and shooting them will continue till the perfect shot is achieved. In the case of an animated video, creating the right scenes is required. Essentially in this stage, the raw material for the final product is procured.
Post-Production
Finally, once all the scenes have been shot, this stage begins. In this stage, the video editor and the producer work their magic. Going through all the content that has been shot and selecting the scenes that meet the needs of the script takes place in this stage. Arranging the scenes, adding post-production music and sound, and ensuring that the video created is impactful and delivers the intended message are all a part of this stage. Reviewing the draft video, getting approval from the stakeholder, and finalizing the video before it gets distributed is important too.
Conclusion
Creating any video requires effort and coordination from several people. It can be a little daunting to do all of this by yourself for your brand. Making use of the services provided by video creators such as Panda Creations video production agency can ease your task and help you in creating a video that genuinely meets your vision of what your brand stands for. A skilled production house will understand your needs, and your brand image and will work in tandem with your team to create a video that truly represents your business.
