Publications

Mobile Lives and Times	Mobile Lives and Times June 2009 GLOBALIZATION HAS BEEN the headline for years as it has changed the face of communication, finance, business and society. But globalization isn’t a stand-alone phenomenon; it’s totally dependent upon mobility. Constant movement from place to place has made the last few decades frenetic. In fact, by historical standards we live in an era of supermobility.
Porter Novelli Intelligent Dialogue: "Pepsico Trends Twitter Conversation Report"	Pepsico Trends Twitter Conversation Report April 2009 On April 1, 100 leaders from across PepsiCo joined Marian Salzman, top trendspotter and Porter Novelli CMO for a live Twitter conversation about the global trends making their mark on consumer habits worldwide. The fast-paced chat covered a range of topics—Total Convergence, Local versus Global, and Social Media (and its impact on business, relationships and privacy) were just a few. All in all, almost 2,000 tweets were exchanged using the hashtag #peptrends.
Porter Novelli Intelligent Dialogue: "Change Is Now"	Change Is Now Winter 2008/2009 We’re looking ahead to a year that no one expects will be easy. Optimism is the message people want to hear; change is the one thing we can count on. And the yearning for change isn’t some abstract mantra. It’s born out of crisis. We have to change for the better—personally, professionally, globally. But how far are we willing to go? In this issue, “Change Is Now,” we ask Big Questions about the shape of things to come.
Porter Novelli Intelligent Dialogue: "Beyond Prime Angst"	Beyond Prime Angst Fall 2008 Just months after we published our “Prime Angst” Intelligent Dialogue paper in May 2008, the tremors of the U.S. subprime crisis gave way to a full-blown earthquake, shaking the global financial system to its core. And as we all see, aftershocks are spreading fast into the everyday global economy of jobs and purchases and family finances. In keeping with our principles of Intelligent Dialogue, just as we raised questions back in May, we continue to examine the constantly shifting environment and encourage discussion. In this follow-up, we explore the landscape by revisiting questions we asked then and by looking ahead.
Porter Novelli Intelligent Dialogue: "Cradle & Grave"	Cradle and Grave Fall 2008 This issue of our Intelligent Dialogue examines global shifts in birth, health and death trends that will have profound implications for businesses and consumers. “Cradle & Grave” challenges key assumptions that previous generations have held about life and death. Is there someone alive today that will live to be 150? How can employers adapt to the increasing age of women having children? Can corporate wellness programs actually save the company money, while at the same time help solve health concerns such as obesity? These and other issues will profoundly affect businesses far beyond the health care and pharmaceutical industries.
Porter Novelli Intelligent Dialogue: "Millennials"	Millennials Summer 2008 “Millennials,” looks at the generation of workers born in the 1980s. Some 75 million strong in the U.S. alone, Millennials have just arrived in the workplace, and they’re already having a profound effect on business culture. They value work-life balance, use digital devices natively (and intensively) and have little interest in privacy. To help employers navigate the sometimes treacherous intergenerational waters, Porter Novelli undertook a comprehensive research initiative, drawing on the expertise of thousands of PR professionals. The report answers five key questions: How different are Millennials? What happens to confidentiality in an age of radical transparency? If being entertained is the norm, what happens to work? What does the world of work and business mean to Millennials? What stories are Millennials telling to make sense of themselves and their generation?
Porter Novelli Intelligent Dialogue: "Prime Angst"	Prime Angst Spring 2008 “Prime Angst,” explores the ricochet effects that the subprime mortgage meltdown is having on the global economy. Porter Novelli looked not just as the financial data, but at the ramifications of the crisis on everything from living arrangements (three generations under one roof) to travel plans (no lavish vacations this year) and on the marketers who are trying to sell goods and services in this challenging climate. With all the anxiety it’s provoking, the prime crisis is an opportunity to sharpen the skills needed for dialogues that build reputations and relationships. This paper is a jumping-off point for those dialogues.

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