Posts Tagged ‘Seth Godin

It’s been fascinating to watch the progress of Malcolm Gladwell’s latest release, “Outliers: The Story of Success” (out last November). In his 2000 book, “The Tipping Point,” Gladwell translated a previously obscure sociological notion in a way that resonated everywhere. His second book, “Blink: The Power of Thinking Without Thinking” (2005), explored some people’s ability [...]

14 Dec, 2008

It’s back to basics these days

Posted by: Marian Salzman In: thought leadership| trust

Trust is an interesting thing.  No matter how upstanding a company may be, it can’t just say, “Trust me.” Do that and you immediately sound like a used-car salesman.  Trust is something that grows or crumbles through the smallest of interactions. Here’s an example. A couple of months ago, marketing writer Seth Godin blogged about how [...]