06 Apr, 2009
Learning in real time: the Pepsi Tweet event
Posted by: Marian Salzman In: "The Obama Effect"| Twitter| the economy
One of the hot-hot-hot topics of the past few months–alongside the economic crisis and the Obamas–has been the explosive rise of social media and whether and how corporations and corporate executives can make smart use of it.
Back in the mid-1990s, getting clients to take the Internet at all seriously was like pulling teeth. They used [...]
