Archive for April, 2009

23 Apr, 2009

Your brand has been bashed, now what do you do?

Posted by: Marian Salzman In: branding

Online brand-bashing is a reality all companies face, just ask Domino’s. Companies can help guard against it by opening up an honest dialogue with consumers and by maintaining transparency, but if in fact they get hit, they had better react fast.
I started this discussion among industry colleagues and consumers (we are all consumers, after [...]

23 Apr, 2009

Can we prevent viral brand-bashing attacks?

Posted by: Marian Salzman In: branding

As if the recession weren’t challenge enough for business, brand execs have a new scenario to keep them awake at night: random, viral brand-trashing via social media.

The recent victim: Domino’s Pizza. Two employees in Conover, N.C., filmed an unsanitary prank in the restaurant’s kitchen and posted it to YouTube. In a matter of days [...]

12 Apr, 2009

The global isolation of English

Posted by: Marian Salzman In: American life

While living in Amsterdam just over a decade ago I was impressed by the way everybody I met spoke English—fluently, not just conversationally. What’s more, there were plenty of English-language movies and TV shows with subtitles, as well as books, magazines and newspapers in English. In my global travels since, there have been very few [...]

10 Apr, 2009

More than just coincidences

Posted by: Marian Salzman In: news coverage

It’s no coincidence that the fifth and final season of the HBO cult hit The Wire—one of the smartest and toughest dramas to hit the small screen in decades—focused on the floundering of the city newspaper in the struggling city of Baltimore.
Newspapers are in big trouble in many countries, but they are in especially dire [...]

One of the hot-hot-hot topics of the past few months–alongside the economic crisis and the Obamas–has been the explosive rise of social media and whether and how corporations and corporate executives can make smart use of it.
Back in the mid-1990s, getting clients to take the Internet at all seriously was like pulling teeth. They used [...]

02 Apr, 2009

Michelle Obama in London

Posted by: Marian Salzman In: "The Obama Effect"| consumerism

Does anybody know what label Barack Obama was wearing today as he attended the G20 summit in London on his first trip abroad as President? He always looks flawless, but no one seems too concerned about digging into his sartorial secrets.
 
What we do know is that his wife Michelle has the world on alert with [...]


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