In a radical change from what has happened throughout history, populations of prosperous societies are contracting rather than expanding. Delayed parenting is contributing to lower birthrates: In many countries, the rate is below what’s needed to maintain a stable population (an average of 2.1 children per woman). Births in the U.S. are currently right around [...]
Focused on education and careers, women are delaying motherhood, while modern fertility methods and improved health care are pushing up the age at which it’s possible. First-time mothers in the U.K. are now more likely to fall into the 30-34 age group than the 25-29 group, and over the past decade there has been an [...]
It’s a fallacy to assume that trends are trivial. They’re much bigger than the vagaries of fashion, much more important than the latest foodie fad or the model of the moment. At Porter Novelli, we’re always looking out for them.
To get a glimpse of trends at work, just watch a flock of birds in flight, [...]