Archive for the ‘trust’ Category

So it’s clear that Obama is outraged on our (the taxpayers’) behalf, and we thank him for that. On the heels of the President’s recent dressing down of insurance giant AIG for its huge bonus payouts, CEO Edward Liddy told Congress he has called for the return of “at least half” of bonuses of more [...]

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14 Dec, 2008

It’s back to basics these days

Posted by: Marian Salzman In: thought leadership| trust

Trust is an interesting thing.  No matter how upstanding a company may be, it can’t just say, “Trust me.” Do that and you immediately sound like a used-car salesman.  Trust is something that grows or crumbles through the smallest of interactions. Here’s an example. A couple of months ago, marketing writer Seth Godin blogged about how [...]