These days, people whose job it is to communicate during a crisis could be forgiven for thinking, “I hope that never happens to me.” Unfortunately, as one of my clients is fond of saying, hope is not a strategy. And even if it once was, it’s no longer the case in the era of social [...]
I’m trying to remember the first time I met Gary Vaynerchuk. I searched my Gmail account and found an email back from 2007 when I e-introduced myself and was angling for a bring in the thunder wristband. Well, that little tchotchke was just the beginning of a strong friendship. Over the years, I have had [...]
For the last six years, Porter Novelli has had the honor of serving as Agency of Record for SXSW Interactive. This year’s conference, happening March 12 – 16 in Austin, Texas will be bigger and better than ever. As many of you know, SXSW is all about the community. To that end, we have been [...]
Text is just the tip of the iceberg in terms of the information that journalists and bloggers require today. Many communications professionals have been “packaging” up information differently for years. Today, with the launch of PressLift, there’s an easy, new solution that handles multi-media content with more finesse then any other product out there. We’re [...]
Whether you’re part of an innovative startup, tech-sector behemoth, content creator, or communications professional, there’s only one place you really want to be in March – SXSW. This past spring, the conference had its strongest turnout yet, demonstrating the immense growth of the interactive world.
The conference took place in the middle of some serious tech-sector [...]
Apparently growing numbers of marketers are sick of hearing Web-related buzzwords such as “Web 2.0,” “blog” and “social networking.” Come again? The second annual survey of marketers by Marketing Executives Networking Group (MENG) reported that twice as many marketers as last year claimed to be tired of hearing these terms. It reminds me of the [...]