The concept of Personal CPMs is triggering some interesting debate right now. I first put forward the idea in my 2008 trend predictions, and in fact Personal CPMs are fast becoming more relevant in our social-media-driven, values-driven, increasingly Digital Native-ruled world. Brand Networks CEO Jamie Tedford brought up Personal CPMs this week in Marketing Daily; he touches on what they could mean for reputation transparency and for privacy. At the Online Publishers Association in Boca Raton last week, I spoke about Personal CPMs and how they relate to consumers’ rising focus on Value and Values during the economic crash and recovery—as well as the implications for big media. (Also, check out Groundswell’s Charlene Li talking about Personal CPMs.)  Login below and post your thoughts in the Comments.

Gladwell has legions of admirers, not least the American Sociological Association, National Public Radio and the BBC. He also has plenty of detractors, who cite everything from shaky methodology to stating the obvious. But love him or loathe him, there’s no denying he has a great talent for getting people thinking and talking and arguing about ideas. For all their popular appeal, his ideas stimulate serious debate. Gladwell hits the sweet spot between academic rigor and popular accessibility, and the world at large is a more thoughtful place for his efforts.

I suspect neither “Blink” nor “Outliers” has a core idea as sticky as that of “The Tipping Point,” which has truly become a meme of our times. But sometimes all it takes is one bull’s-eye meme to turbocharge a career and elevate a thinker to big-time influencer: Richard Dawkins (“The Selfish Gene”), John Gray (“Men Are From Mars, Women Are From Venus”), Seth Godin (“Permission Marketing”), James Surowiecki (“The Wisdom of Crowds”).

And even without a bull’s-eye meme, Gladwell’s “Outliers” is an incredibly relevant invitation to create positive conditions that may cultivate success—perfectly timed for the Ultimate Reboot.