Archive for the ‘influence’ Category

28 Jan, 2009

Buying influence

Posted by: Marian Salzman In: influence| media

Bloggers, Facebookers and the like are taking advantage of their own influencing power to generate revenue, by selling that power to brands and businesses. I call this the Personal CPM. And the more value these influencers develop as their own media brand, the more they compete for eyeballs with big media. Consumers with personal CPMs [...]

It’s been fascinating to watch the progress of Malcolm Gladwell’s latest release, “Outliers: The Story of Success” (out last November). In his 2000 book, “The Tipping Point,” Gladwell translated a previously obscure sociological notion in a way that resonated everywhere. His second book, “Blink: The Power of Thinking Without Thinking” (2005), explored some people’s ability [...]