Archive for the ‘healthcare’ Category

14 Dec, 2008

Playing to win, and a clear mission

Posted by: Marian Salzman In: brand mission| healthcare

Imagine how much trust it takes to feel good about the surgeon who’s going to remove part of your brain.   The neurosurgeons at Duke’s Tisch Brain Tumor Center can’t generate demand for their services. They have to wait until someone needs them. And many other hospitals are waiting, too. Brain cancer is a competitive specialty, [...]


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