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	<title>Intelligent Dialogue &#187; Events</title>
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	<description>brought to you by Porter Novelli</description>
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		<title>Developers are priority at Twitter Chirp Developer Conference</title>
		<link>http://pnintelligentdialogue.com/archives/1093</link>
		<comments>http://pnintelligentdialogue.com/archives/1093#comments</comments>
		<pubDate>Wed, 05 May 2010 16:43:30 +0000</pubDate>
		<dc:creator>Amy Tokarski</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[technology]]></category>

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		<description><![CDATA[I recently returned from a week-long immersion in the world of software developers, user experience designers and coders &#8212; Twitter’s first-ever ‘Chirp’ Developer Conference.  Through the course of the week, I absorbed a lot of information first-hand and had some great conversations that helped me to learn more about this increasingly important community.
-  They like to [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-1128" title="twitter-chirp" src="http://pnintelligentdialogue.com/wp-content/uploads/2010/05/twitter-chirp5.jpg" alt="twitter-chirp" width="231" height="134" />I recently returned from a week-long immersion in the world of software developers, user experience designers and coders &#8212; Twitter’s first-ever <a href="http://chirp.twitter.com/" target="_blank">‘Chirp’ Developer Conference</a>.  Through the course of the week, I absorbed a lot of information first-hand and had some great conversations that helped me to learn more about this increasingly important community.</p>
<p>-  <strong>They like to be made a priority: </strong>Developers truly came first at Chirp and they appreciated it.  Each session, meet up and gathering was designed to help the developers collaborate and network with each other not only to work on projects together, but also to find jobs at agencies looking for developers for hire.</p>
<div class="wp-caption alignleft" style="width: 275px"><a href="http://www.flickr.com/photos/kyeung808/4521523241/in/set-72157623857051718/"><img class="size-full wp-image-1173     " title="Pre-Chirp party at Porter Novelli" src="http://pnintelligentdialogue.com/wp-content/uploads/2010/05/Laura_Chirp.jpg" alt="Pre-Chirp party at Porter Novelli" width="265" height="177" /></a><p class="wp-caption-text">Photo courtesy of Kenneth Yeung</p></div>
<p>-  <strong>They like access to top executives and R&amp;D engineers: </strong>All the developers I spoke with loved the fact that Twitter co-founders <a href="http://twitter.com/biz" target="_blank">Biz Stone</a> and <a href="http://twitter.com/EV" target="_blank">Evan Williams</a> made themselves so accessible throughout the week.  Biz and Ev attended all the events (even the <a href="http://www.flickr.com/photos/kyeung808/sets/72157623857051718/" target="_blank">pre-Chirp TweetUp</a> at PN’s San Francisco office!) to mingle amongst and talk to Chirp attendees.  Biz and Ev also set aside 1:1 time where they sat on a couch for 2 – 3 minute meetings with anyone who had an idea or wanted to shoot the breeze.  In addition, breakout sessions were scheduled with top execs and R&amp;D engineers to talk about platform needs and give developers ideas for apps.</p>
<div class="wp-caption alignright" style="width: 275px"><a href="http://www.flickr.com/photos/kyeung808/4522154936/in/set-72157623857051718/"><img class="size-full wp-image-1153    " title="PreChirp at Porter Novelli SF" src="http://pnintelligentdialogue.com/wp-content/uploads/2010/05/PreChirp.jpg" alt="Photo courtesy of Kenneth Yeung" width="265" height="177" /></a></p>
<p><p class="wp-caption-text">Photo courtesy of Kenneth Yeung</p></div>
<p>-  <strong>They want to understand your business: </strong>One thing Twitter was not ready to share was its roadmap for monetization or long-term API strategy.  This did not sit well with developers, many of whom built their businesses creating apps for Twitter.  This was one area where the company remained elusive, which left developers feeling nervous. Twitter did say though that it plans to host in-person and virtual town hall meetings with developers as new details are released.  That’s yet to be seen. <a title="OneForty Pre-Chirp Party by thekenyeung, on Flickr" href="http://www.flickr.com/photos/kyeung808/4522154936/"></a></p>
<p>-  <strong>International isn’t easy:</strong> Companies want their apps to translate easily, and developers know that the market for international apps is huge.  Unfortunately, the translation process is daunting, because coding for other languages is extremely difficult – especially if the foreign language uses characters rather than letters.  What developers asked for were international boot camps to help walk them through the translation process so they’re able to translate their English apps easily for other regions.  Twitter said they are working on it.<img class="alignleft size-full wp-image-1168" title="twitter andy" src="http://pnintelligentdialogue.com/wp-content/uploads/2010/05/twitter-andy7.png" alt="twitter andy" width="301" height="133" /></p>
<p>A tweet recently came up in my Echofon feed: “You can’t spell CAPITALISM without API.”  For Twitter, <a href="http://gigaom.com/2010/04/14/twitter-all-the-numbers-that-matter/">75% of traffic comes through its API</a>, meaning most people accessing the service are doing so through an app or client.  It’s certainly in Twitter’s best interest to court the developer community if it wants to be profitable in the future.  Sincerely speaking to its developer base at Chirp was a good start.</p>
<p>If you are trying to reach the developer community and are interested in learning more about Chirp, see the full coverage at <a href="http://techcrunch.com">TechCrunch</a>: <a href="http://techcrunch.com/2010/04/14/twitter-chirp-our-full-coverage-and-live-stream/">http://techcrunch.com/2010/04/14/twitter-chirp-our-full-coverage-and-live-stream/</a>.</p>
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		<title>Onward! The Interactive Evolution and SXSW 2010</title>
		<link>http://pnintelligentdialogue.com/archives/820</link>
		<comments>http://pnintelligentdialogue.com/archives/820#comments</comments>
		<pubDate>Mon, 31 Aug 2009 22:31:11 +0000</pubDate>
		<dc:creator>Stephanie Agresta</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[SXSW]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://pnintelligentdialogue.com/archives/820</guid>
		<description><![CDATA[Whether you&#8217;re part of an innovative startup, tech-sector behemoth, content creator, or communications professional, there&#8217;s only one place you really want to be in March &#8211; SXSW.  This past spring, the conference had its strongest turnout yet, demonstrating the immense growth of the interactive world.   

The conference took place in the middle of some serious tech-sector [...]]]></description>
			<content:encoded><![CDATA[<p>Whether you&#8217;re part of an innovative startup, tech-sector behemoth, content creator, or communications professional, there&#8217;s only one place you really want to be in March &#8211; SXSW.  This past spring, the conference had its strongest turnout yet, demonstrating the immense growth of the interactive world.   <br />
<a title="SXSW logo banner for 2010 by adria.richards, on Flickr" href="http://www.flickr.com/photos/adriarichards/3841039707/"><img src="http://farm4.static.flickr.com/3483/3841039707_9daf54b165.jpg" alt="SXSW logo banner for 2010" width="189" height="270" align="right"/></a><br />
The conference took place in the middle of some serious tech-sector fallout, too.  You might even recall that TechCrunch was <a href="http://www.techcrunch.com/layoffs/">tracking layoffs</a> at a frightening pace.  The recession has done much to complicate our lives, but little to derail the interactive zeitgeist. </p>
<p>In 2009, “Interactive” has taken on more meaning than ever before. It’s no longer just a micro site &#8211; it’s an iPhone app.  It’s not just online – its offline and today we see the beginnings of what has been termed the “<a href="http://www.twine.com/item/11h5sf77y-34p/from-world-wide-web-to-web-wide-world-the-web-breaks-out-of-its-petri-dish">web-wide world</a>”. </p>
<p>Also, there’s no shortage of drama to spark discussion.  MJ’s death brought the interwebs to a <a href="http://www.techcrunch.com/2009/06/25/the-web-collapses-under-the-weight-of-michael-jacksons-death/">grinding halt</a>, United <a href="http://www.youtube.com/watch?v=5YGc4zOqozo">took one on the chin</a> from a little-known musician, and Domino’s spiced up their <a href="http://www.youtube.com/watch?v=7l6AJ49xNSQ">online engagement</a> after one of their “cooks” spiced up one of their pizzas with his own special ingredient and posted the video to YouTube.</p>
<p>And with that, we’re marching forward to SXSW Interactive 2010.  If the SXSW <a href="http://www.panelpicker.sxsw.com/">panel picker</a> is any indication – 2010 is going to be even bigger and better.  When attendees filter into Austin, TX next March, there’s going to be 12 months of case studies, progress and social evolution to digest… and it’s going to be fun. </p>
<p>If any of the panels catch your eye, we would appreciate your vote at the <a href="http://panelpicker.sxsw.com/">panel picker</a>! You can see the whole list of panels over at <a href="http://www.internetgeekgirl.com/">InternetGeekGirl</a>. </p>
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