Archive for the ‘connectivity’ Category

If you were at PRSA this year or saw the chatter on Twitter, you know there was a serious reaction to this video and for good reason:

According to longtime industry professional Jack O’Dwyer, “PR people are communications experts and should only communicate with other professionals, namely experts in the press, reporters and editors… they should [...]

We’re seeing the rise of the $104 giver. It’s the new philanthropy, put in the hands of you and me. It’s the power to make real moves via laptop or Blackberry or iPhone—and via small donations of a couple of dollars per week that gain strength from the momentum of massive virtual networks. These givers [...]

06 Feb, 2009

Word economy: It’s time to downsize

Posted by: Marian Salzman In: connectivity| technology| trendspotting

Less is more, for words too. Short and simple says much more.  But right now I want to take up a little more space to argue the case for the power of brevity.
First, a few words for intellectual snobs who think only diatribes deserve respect: Of course Russian novels and great operas and even [...]

23 Jan, 2009

Do marketers “get” social media?

Posted by: Marian Salzman In: connectivity| social media

Apparently growing numbers of marketers are sick of hearing Web-related buzzwords such as “Web 2.0,” “blog” and “social networking.” Come again? The second annual survey of marketers by Marketing Executives Networking Group (MENG) reported that twice as many marketers as last year claimed to be tired of hearing these terms. It reminds me of the [...]

20 Jan, 2009

Tweets on the Inaug

Posted by: Marian Salzman In: "The Obama Effect"| connectivity

More than 130 colleagues have been tweeting with us.  Here are my picks on what they’ve posted in the last several hours:
·         I wonder if the President will get sent a red BlackBerry? For those e-mails with the Russians. from AnthonyJLowe, Porter Novelli Sydney
·         @AnthonyJLowe Funny man. What about a green BlackBerry for communicating with [...]

Technology has made casual hookups, and infidelity, simpler than ever: A well-placed digital photo and a reasonably witty online profile can bring dozens of responses within a few hours. And there are niche markets for everything (among the more obscure I’ve come across: love connections for the freakishly tall and even for devotees of the [...]