Archive for the ‘branding’ Category

23 Apr, 2009

Your brand has been bashed, now what do you do?

Posted by: Marian Salzman In: branding

Online brand-bashing is a reality all companies face, just ask Domino’s. Companies can help guard against it by opening up an honest dialogue with consumers and by maintaining transparency, but if in fact they get hit, they had better react fast.
I started this discussion among industry colleagues and consumers (we are all consumers, after [...]

23 Apr, 2009

Can we prevent viral brand-bashing attacks?

Posted by: Marian Salzman In: branding

As if the recession weren’t challenge enough for business, brand execs have a new scenario to keep them awake at night: random, viral brand-trashing via social media.

The recent victim: Domino’s Pizza. Two employees in Conover, N.C., filmed an unsanitary prank in the restaurant’s kitchen and posted it to YouTube. In a matter of days [...]


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