Archive for the ‘brand mission’ Category

If you were at PRSA this year or saw the chatter on Twitter, you know there was a serious reaction to this video and for good reason:

According to longtime industry professional Jack O’Dwyer, “PR people are communications experts and should only communicate with other professionals, namely experts in the press, reporters and editors… they should [...]

14 Dec, 2008

Playing to win, and a clear mission

Posted by: Marian Salzman In: brand mission| healthcare

Imagine how much trust it takes to feel good about the surgeon who’s going to remove part of your brain.   The neurosurgeons at Duke’s Tisch Brain Tumor Center can’t generate demand for their services. They have to wait until someone needs them. And many other hospitals are waiting, too. Brain cancer is a competitive specialty, [...]