Dec 20, 2008

Food for thought

Posted by: Marian Salzman In: thought leadership| trendspotting

Here are some of what I shared at our Trends 2009 breakfast at Manhatt’s Hotel Kitano this week:
•“We are living in a time when none of the old rules apply. We want and need change, but we’re also afraid of change—what if things get worse? Angst and hope live side by side today. It is crucial for clients to understand the balancing act that’s going on in the national psyche.”
•“When our values were all about having more, doing more and being more, ‘value’ meant more for the money. Now, new values—stability, sustainability, cooperation and peace of mind—are taking hold. But how much are we willing to pay for them?”
•“Experts argue whether global financial systems—and other systems—need a reboot, an overhaul or total replacement, but one thing is certain: We need a fresh start come January 20, and we can’t make the same mistakes again.”
•“A generational power shift has begun. Cuspers (born 1955 to 1964)—also called Generation Jones—are taking the lead in government and business. Barack Obama is just one of several global leaders from this overlooked group. Cuspers are different from Boomers and marketers need to think differently to engage them.”
•“Whether engrossed in a newspaper or watching a film, people have long used media to access a Third Place—a respite between work and home. Now, thanks to 21st-century media, we can create our own distinctive, self-curated Third Place: a multi-layered blend of tangible and virtual.”
•“What does privacy mean in a world where ordinary people expose themselves to the judgment of millions on reality shows? Will attention-seekers and privacy-seekers alike end up hiding in plain sight—blending into the crowd as millions and millions post personal happenings on blogs and social networking sites?”
•“Today’s health care system is too costly to fix … and too costly to ignore. Stakeholders have the potential to turn this lose-lose situation into a win-win that unleashes new levels of scientific, economic and health benefits—but only if they are willing to take risks to overcome the hurdles of vested interests.”
A full report, “Change is Now,” is available on this site. Click into the Publications area and download it.

blog comments powered by Disqus

RSS PepTrends Twitter Feed