Change is never easy. I’m feeling that profoundly today, as I’ve announced I’ll be moving on from my post at Porter Novelli to a new position with another agency.
Ours is an industry that is constantly changing, and people are always moving from challenge to challenge and from team to team in search of opportunities to learn and make an impact—exactly the kind of experience that has been so rewarding for me at PN.
As I prepare to move to my next challenge, I’m reflecting on the brilliant successes we’ve seen at PN over the past couple of years, as we have engaged in nothing less than listening, learning, empowering, innovating and activating change 24/7 to ensure our strategies, our tools, our clients and our staff are fully future-ready.
I am most proud of PN’s rise in the realm of social media marketing, and our successful efforts to modernize our own company culture, empowering all staffers and changing the way we think about old-school hierarchies—all to the benefit of our clients.
All of this really kicked off during the summer of 2008, when a young group of twenty-something PN staffers created Jack + Bill, the first pop-up agency in the PR industry. Jack + Bill was designed to inspire new thinking, creative solutions and entrepreneurship within the PN network; empower Millennial staffers within PN and the public relations industry; increase awareness of our innovative approach to digital communications and build capabilities to attract interesting new clients looking for innovation, creativity and new communications solutions. The initiative was a huge success on all fronts, and the Millennial team was lauded with PRWeek’s PR Innovation of the Year and the Iron SABRE as well as various other social media accolades.
Next up, PN was named a 2009 PRWeek Agency to Watch—and we have so been worth watching! We’re now partnering with cutting-edge digital startups (PN Digital Labs), taking on innovative new tools (Crimson Hexagon’s social media listening tool and Influencer Navigator) and harnessing trends in social media (Pepsi Trends Live, one of the largest corporate tweetup’s).
This year we strengthened our five-year relationship with SXSW Interactive festival by again facilitating huge growth in attendance, press and social media engagement, as well as hosting the “Social Media for Social Good” panel.
We went with PepsiCo to Internet Week New York, where we worked with the brand to seamlessly integrate online and offline activity, stimulate dialogue and raise brand awareness by hosting popular events featuring top digital influencers. We’ve also sponsored and provided pro-bono PR services for the Shorty Awards and Tweet to ReMIND. And we’ve been committed to learning and experimenting within our own offices, as evidenced by our agency-wide global tweetup “Inauguration Conversation.”
And if you are reading this blog, you know that in the spring of 2008, we launched the robust Intelligent Dialogue thought leadership program, building on the agency’s historic track record of providing insight into audiences, with a series of publications examining the most pressing and influential issues of the day, and dissecting how they are shaping our society and business. All of those reports are available here, including—hot off the presses—“The Future of News.”
The Intelligent Dialogue blog links today’s news with its implications for business and culture—and of course, all of this contributes to Porter Novelli’s goal of tracking consumers’ shifting conversations and finding ways to influence them to the benefit of the agency’s clients. I’ll be eagerly watching the Intelligent Dialogue program continue to thrive at PN, as new folks step in to guide its growth and bring new perspectives to the mix.
These are just a few of the many programs the Porter Novelli team has developed and implemented during my time with the agency. I am extremely proud to have been a part of them, and I look forward to seeing them continue to thrive and bring Intelligent Influence to clients across the globe. I’ll miss working with these innovative minds and energetic, committed people.