Apr 12, 2009

Accepting change, one platform at a time

Posted by: Marian Salzman In: American life| advertising| connectivity

Accepting change is no problem. Until you actually have to do it.

Laurie Coots, a long-time friend and colleague recently reminded me that I used to be ferociously loyal to Apple computers and refused to even consider using Microsoft. I used to get really riled at the prospect. But circumstances—i.e. (no pun intended) a new job at Young & Rubicam at the end of 1997, goodbye Chiat/Day and Mac…—forced me abandon more than a decade of brand loyalty. I’ve been working with computers running Windows ever since.  And guess what?

I lived. But I still remember how important Apple felt to me. It seemed to hold some of the magic of the agency where I worked, Chiat/Day. It embodied a spirit of challenge and creativity and sheer pragmatic, get-the-job-done smarts that I loved. (Okay, maybe I’m still pining a little.) I didn’t like having to change—it was almost traumatic—but I just had to accept it and now it all feels like several lifetimes ago.

Lots of people would say that I’ve transferred my ferocious loyalty to Blackberry, although now it’s more about the machines than the company. I admit it: I’m addicted to my connectivity. But let’s be realistic. If circumstances forced a change (shudder), then I would have to give it up. It just might have to be surgically removed though.

It’s hard to imagine life without all the things that have become deeply integrated over recent years—my Blackberry, Google, The Huffington Post—but I seemed to manage well enough before I used them, so I guess I’d figure out how to manage without them if and when I ever had to.

Let’s get one thing straight, though: My dogs, Sacha and Chase, are not negotiable.Sacha and Chase, Spring 2005

  • claram
    loved your post. It is really amazing how fast we adapt to changes, and how after embracing them we feel we can´t live without, specially tech gadgets, connectivity and life improvement.
    There is a saying in Spanish that goes: "El hombre es un animal de costumbres"; that transalted will be: "Men is an animal of customs", with the exception of emotional liasons, we can adapt to almost everything (even the idea of living without our Blackberrys).
  • gailnelson
    So agree on the difficulty of giving up brands and devices! I can remember learning Lotus 1-2-3 as my first spreadsheet software and then being forced to switch to Excel - very traumatic in the early 1990s.

    BTW: Your dogs are adorable! (I have three myself)
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