Apr 12, 2009
Accepting change, one platform at a time
Accepting change is no problem. Until you actually have to do it.
Laurie Coots, a long-time friend and colleague recently reminded me that I used to be ferociously loyal to Apple computers and refused to even consider using Microsoft. I used to get really riled at the prospect. But circumstances—i.e. (no pun intended) a new job at Young & Rubicam at the end of 1997, goodbye Chiat/Day and Mac…—forced me abandon more than a decade of brand loyalty. I’ve been working with computers running Windows ever since. And guess what?
I lived. But I still remember how important Apple felt to me. It seemed to hold some of the magic of the agency where I worked, Chiat/Day. It embodied a spirit of challenge and creativity and sheer pragmatic, get-the-job-done smarts that I loved. (Okay, maybe I’m still pining a little.) I didn’t like having to change—it was almost traumatic—but I just had to accept it and now it all feels like several lifetimes ago.
Lots of people would say that I’ve transferred my ferocious loyalty to Blackberry, although now it’s more about the machines than the company. I admit it: I’m addicted to my connectivity. But let’s be realistic. If circumstances forced a change (shudder), then I would have to give it up. It just might have to be surgically removed though.
It’s hard to imagine life without all the things that have become deeply integrated over recent years—my Blackberry, Google, The Huffington Post—but I seemed to manage well enough before I used them, so I guess I’d figure out how to manage without them if and when I ever had to.
Let’s get one thing straight, though: My dogs, Sacha and Chase, are not negotiable.