Mar 09, 2009
The story of Jack + Bill is millennial empowerment
Posted by: Marian Salzman In: millennials
In these challenging times, nothing is more important than innovation, because nothing will help us reboot optimism quicker. Jack + Bill may have begun as an offhand challenge to Alyson Campbell and a group of New York–based Millennials last spring, but we have come an awfully long way since then. Jack + Bill is the toast of our business today, and for good reason. Our energy, passion and willingness to disrupt positively to empower people and ideas have received a thundering ovation from our industry peers. Named after Porter Novelli’s founders, Jack + Bill was designed to identify, brand and publicize emerging fashion talent during the summer of 2008. It raised awareness of its clients through blogging, microblogging, viral video, social-network branding, event planning, Web site development and traditional public relations specialties. Many of us tracked the evolution of the agency on the Jack + Bill blog and Web site, as well as via Twitter, Flickr, Facebook and YouTube. The viral buzz and mainstream media outreach garnered coverage in a slew of outlets as well as connecting us better than ever with the marketing trades. We saw our strongest coverage in PR Week U.S. in years, including front-screen video on its home page.