Dec 14, 2008

It’s back to basics these days

Posted by: Marian Salzman In: thought leadership| trust

Trust is an interesting thing.  No matter how upstanding a company may be, it can’t just say, “Trust me.” Do that and you immediately sound like a used-car salesman.  Trust is something that grows or crumbles through the smallest of interactions. Here’s an example. A couple of months ago, marketing writer Seth Godin blogged about how important time can be in trust-building. As he put it, “Show up on time. The simplest test of trustworthiness for most people is whether or not you keep your promises, and the first promises you make are about time.”  So, showing up on time, delivering materials on time, returning phone calls on time— these are some simple ways to begin to build a good reputation.

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