Without a doubt, these are tough times for charitable organizations, as they are for everyone else. When our cash is scarce, sadly, generosity can take a backseat to immediate necessity. So creative fundraising is key to the continuing health of all-important philanthropic groups. A great example is the upcoming fundraising effort by the Bob Woodruff Foundation, which benefits healing and support of the thousands of American military personnel who are returning from Iraq and Afghanistan with traumatic brain injuries. It’s teaming up with charity auction site CharityFolks.com for an auction of student internships at prestigious high-profile companies (participants have included the New York Times, Random House, Lancôme, Rolling Stone and Glamour magazines). By offering a unique learning experience that showcases their company any way they choose, businesses can extend a hand to charity—utilizing valuable mentorship resources rather than spending a cent of hard cash. Real benefits include raising the company’s media and community profile—especially important at a time when values are a major influence on consumer brand choices. To donate an internship or other unique work-experience opportunity to the auction (until February 9), contact Laura Colacurcio at lcolacurcio@charityfolks.com. To check out the auction, visit Charityfolks.com on February 14. For more about ABC News’ Bob Woodruff and his foundation for wounded U.S. soldiers, go to REMIND.org.